BlueBay Hotels opens three new hotels in 2017
Spanish hotel operator BlueBay Hotels announced its further expansion into the Middle East market with the opening of two hotels in Saudi and a third in the UAE this year
Spanish hotel operator BlueBay Hotels announced its further expansion into the Middle East market with the opening of two hotels in Saudi and a third in the UAE this year.
Along with the two hotels recently launched in Jeddah and Makkah, BlueBay will complete the five-star Blue Diamond Salam Palace in Fujairah by the end of 2017.
The mixed-use Blue Diamond Salam Palace will include 266 suites and 111 one- and two-bedroom apartments as well as four restaurants – La Marina, Amwaj Lounge, Aretusa, Asian and The Pearl.
Roman Hernandez, director general and CEO of BlueBay Hotels, told Construction Week: “Fujairah is a blooming destination. As there are not that many alternatives in the area, we definitely consider the emirate part of our strategic expansion.
“We are in the right place at the right time and continue to take advantage of the local business there.”
The five-star BlueBay Makkah Grand Coral and the three-star The BV Basmah Coral Resort in Jeddah also opened earlier this year, both contributing to the kingdom’s growing hospitality sector.
The BlueBay Makkah Grand Coral will have 160 rooms, 20 junior suites and 20 palace suites as well as two restaurants. The BV Basmah Coral Resort has 16 duplex villas and 8 chalets, fully equipped and with extra rooms.
Hernandez said: “The hospitality market in Saudi Arabia is booming right now. Though there is a lot of inbound business, there is even more outbound business that is driving this development in the sector there right now.
“This area of the world is a challenge. You have to be very innovative and more persuasive here than anywhere else. There is also a lot of competition from companies who are equally experienced in the segment.
“At the same time, we contribute to market's growth with our experience. If you want to do something different, this region is definitely the place to be,” he added.
In 2016, BlueBay announced its joint venture with hotel operator Le Royal and said it will continue to expand through this partnership this year. Le Royal currently operates four hotels in the Middle East, offering hotels in Lebanon, Jordan, Morocco, and Tunisia.
Hernandez said that there are currently other projects in the pipeline in Saudi Arabia, and said the company will announce these launches soon.