Fila Surface Care expands geographic scope of UAE office

Fila Surface Care Solutions has announced that its UAE office is now being used to manage the firm’s operations in the wider GCC, South Asia, and South Pacific Asia markets

Fila’s UAE office is now being used to manage the firm’s operations in the GCC, South Asia, and South Pacific Asia regions.
Fila’s UAE office is now being used to manage the firm’s operations in the GCC, South Asia, and South Pacific Asia regions.

Fila Surface Care Solutions has expanded the geographic scope of its UAE office.

Established in 2012, the Dubai branch was initially used to manage Fila’s GCC operations.

The office is now responsible for the company’s activities in the South Asia and South Pacific Asia regions, as well as those in the Gulf.

Commenting on the branch’s increased scope, Fabrizio Nicoli, commercial director of Fila Middle East, said: “Ever since we opened our regional office in Dubai in 2012, our area of operations has grown exponentially.

“While we first focussed on the GCC region, we are very proud to announce that we have successfully expanded our operations to Indonesia, India, the Philippines, Singapore, Malaysia, and Australia.

“In terms of specific markets, we are particularly well established in Indonesia, India, and the Philippines, with many different projects underway there. Regionally, the UAE, Qatar, and Kuwait remain our most important markets, and are extremely exciting in terms of the scope of projects developed,” he explained.

Nicoli also noted that his team’s recent partnership with Italian stone slab producer, Lapitec, would serve to strengthen Fila’s operations in the Middle East and Asia.

He added: “Being based in the UAE has allowed us to fully showcase our expertise due to the prestigious prestigious projects we have worked on here, such as Louvre Abu Dhabi or Armani Hotel Dubai in Burj Khalifa.

“It has also allowed us to gain presence in other regions as it is easier and faster for us to assist the clients technically and commercially from the UAE. Thus, we were able to penetrate the steadily growing South Asia market,” Nicoli concluded.

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