Sharjah's Bee'ah launches new tech company

The new company, EvoTeq, will employ tech-based solutions to address issues faced by the region's logistics, education, and healthcare sectors

Bee’ah will be pursuing two business initiatives, Evogulf and SmartTrack, under the EvoTeq umbrella.
Bee’ah will be pursuing two business initiatives, Evogulf and SmartTrack, under the EvoTeq umbrella.

Sharjah-based environmental management firm, Bee’ah, has launched a new company and signed two agreements, in a bid to deliver tech-based solutions.

EvoTeq, the firm’s new company, will reportedly employ tech-based solutions to address, among others, logistical, educational, and healthcare issues faced by the region.

Making the announcement about the new venture, Khaled Al Huraimel, group CEO of Bee’ah, also revealed that Bee’ah will be pursuing two new business initiatives, Evogulf and SmartTrack, under the EvoTeq umbrella.

Al Huraimel, Group CEO of Bee’ah, commented: “Signifying a new venture for Bee’ah, EvoTeq will focus its efforts on the digital transformation of the public and private sectors here in the Gulf region, seeking to improve people’s lives by applying digital technology to everyday situations. 

“In practice, this means we will strive to enhance existing digital platforms, create new e-commerce services, and act as an enabler and facilitator for the rapid, ongoing process of digitalisation within the Gulf.” 

The signing ceremonies took place during Bee’ah’s participation in the SAP Innovation Day, which took place on 24 May, 2017.

The event saw the signing of a memorandum of understanding (MoU) between the newly formed EvoTeq and SAP, a German software company. According to Bee’ah, the agreement will be conducive to ensuring the smooth launch of the company and in establishing its operational efficiency. 

The signing of a second agreement followed, this time between EvoTeq and EOH, a consulting, technology, and outsourcing business from South Africa. The agreement established Evogulf, which will function as the implementation arm of EvoTeq. Operating under EvoTeq, Evogulf will utilise the expertise of EOH to ensure the smooth implementation of digital solutions developed by the company. 

In a statement, Bee’ah noted that EvoTeq’s preliminary offering will be a digital platform called SmartTrack, which will tackle the challenges of drug counterfeiting within the pharmaceutical industry. SmartTrack will reportedly support governments in the pursuit of a secure healthcare system and ensure the authenticity of pharmaceutical products at all touch points of the supply chain. 

Powered by SAP, SmartTrack follows a live tracking system that starts with ensuring that all government-authorised drug manufacturers receive an internationally certified GS1 barcode. Originating from an encrypted digital platform, these barcodes are expected to be insusceptible to counterfeiting and will provide details of the production date, location, batch number, and manufacturer of the pharmaceutical product. When the product is scanned, SmartTrack will inspect it against its secure database to ensure legitimacy.

Bee’ah pointed out that as the application is implemented at all strategic points of distribution, the entire supply chain can benefit from identical verification services. The company is also expecting the approach to make it easier to analyse the chain for points of weakness, which can be duly dealt with by law enforcement officials.

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