Empower targets 60,000 users with energy efficiency drive

Empower has launched its 'Smile at 24 degrees' summer campaign in a bid to reduce UAE energy consumption during the summer months

HE Ahmad Bin Shafar is chief executive officer of Empower.
HE Ahmad Bin Shafar is chief executive officer of Empower.

Emirates Central Cooling Systems Corporation (Empower) has launched its nationwide summer campaign, ‘Smile at 24 degrees’.

The three-month initiative seeks to reduce energy consumption through adjusting temperature settings, which will help preserve the environment and save on energy bills.

Leading up to the summer, Empower ran a pre-season preparation drive, entitled ‘8 Step Summer Campaign’, to ensure accuracy, efficiency and reliability in the usage of district cooling during the peak season.

It offered residents simple tips to prepare their rooms for the summer months.

Empower also recommended methods to reduce heat build-up in homes and lower monthly expenses in an eco-friendly manner.

The campaign targets Empower's end-users, estimated at over 65,000, mainly in residential and commercial segments.

The company will also gauge the change in consumption rates in comparison to the corresponding period of last year for projects by Jumeirah Group, and those located in Dubai's Business Bay, Jumeirah Beach Residence, Jumeirah Lake Towers, and International Media Production Zone.

Ahmad Bin Shafar, chief executive officer of Empower, said: "It has been proven that setting the room temperature to 24°C is the most significant method to minimise energy consumption during peak summer days. Setting the right temperature not only helps you manage energy wisely, but also increases your savings."

It is estimated that up to 70% of residential electricity bills are for the use of air conditioners. While recognising the importance of air-conditioning units during the summer months, Empower said that overuse results in significant pollution.

The company earlier announced that it had completed pre-summer preparation works at its district cooling plants and systems across Dubai to cater to the increasing demand during the hot months.

System adjustments for the period included updates at Empower's command control centre that effect precise temperature control at units, smart calculators for accurate metering, bulk meter maintenance and temperature sensor verification.

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