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Emaar, Jabal Omar sign management agreement for Address hotel in Makkah

Jabal Omar Development Company (JODC) today announced that Emaar Hospitality Group’s premium luxury hotel brand Address Hotels + Resorts has been selected to manage its flagship hospitality project in Makkah

Olivier Harnisch, chief executive officer, Emaar Hospitality Group and Yasser Al Sharif, chief executive officer, Jabal Omar Development Company.
Olivier Harnisch, chief executive officer, Emaar Hospitality Group and Yasser Al Sharif, chief executive officer, Jabal Omar Development Company.

Jabal Omar Development Company (JODC) today announced that Emaar Hospitality Group’s premium luxury hotel brand Address Hotels + Resorts has been selected to manage its flagship hospitality project in Makkah. This also marks the first expansion of Address Hotels + Resorts in Saudi Arabia.

The Jabal Omar Address Makkah, scheduled to open in 2019, is located just steps away from the Grand Mosque. With two identical towers, Jabal Omar Address Makkah is centrally located and forms the tallest towers within the master development. An interconnecting bridge linking the two towers serves as a visual landmark of the project.

With a built-up area of about 2 million m2, Jabal Omar features residences, hotels, malls, retail amenities, prayer areas and other support facilities. Jabal Omar Address Makkah will meet the growing need for luxury accommodation in Makkah with Address Hotels + Resorts to manage 1,490 hotel rooms and suites including units available for freehold sale.

Yasser Faisal Al-Sharif, chief executive officer of Jabal Omar Development Company, said: “As our single-largest development and located in the heart of the Holy City of Makkah, Jabal Omar development is our prestigious project that complements our goals to promote a robust infrastructure that supports Hajj and Umrah pilgrims. We wanted to ensure that the Jabal Omar Address Makkah stands out for its unique brand identity and exceptional service standards. Address Hotels + Resorts has proven expertise in managing world-class luxury mixed-use projects, and by choosing a brand that has its roots in the region, we are confident of delivering a hospitality choice that will support the goals of Saudi Vision 2030 to promote religious and cultural experiences.”

Mohamed Alabbar, chairman of Emaar Properties, said: “We are honoured to mark the expansion of Address Hotels + Resorts, the premium luxury hotel brand under Emaar Hospitality Group, to Saudi Arabia with the signing of this important management contract with Jabal Omar Development Company. As an iconic development situated near the Grand Mosque, Jabal Omar Address Makkah will appeal to visitors from across the world by offering distinctive value propositions including its central location, attentive service and extensive amenities that meet the needs of visitors.”

Olivier Harnisch, chief executive officer of Emaar Hospitality Group, added: “Saudi Arabia is one of our focal destinations to expand the footprint of our hotel brands. Jabal Omar development stands out for its unique design features and amenities, and will appeal to religious visitors as well as investors. We are thankful to Jabal Omar Development Company for the opportunity to manage this iconic project through our luxury brand, Address Hotels + Resorts. This underlines the confidence of Jabal Omar Development Company in the competencies of the Address team to meet and exceed their expectations by delivering exceptional customer service and bespoke amenities.”

Every aspect of the hotel is thoughtfully created; while a guest room is 40m2 in size, the suites are at 59m2 and the presidential suites span almost 390m2. Over 3,000m2 within the hotel will be set aside for two lounges featuring cafes and retail outlets. There will also be two signature restaurants, lobby cafes, six meeting rooms, two business centres and two fitness clubs.

Jabal Omar Address Makkah will also have easy connectivity for visitors with the opening of the Haramain High Speed Rail that links the Holy City with Madinah via Jeddah and King Abdullah Economic City.

Emaar Hospitality Group has 10 operational hotels and 26 projects in the pipeline under three hotel brands - Address Hotels + Resorts, Vida Hotels and Resorts, and Rove Hotels.

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Construction Week - Issue 738
Apr 21, 2019