Case appoints AMA Motors as its official distributor for Bahrain

Case Construction Equipment names AMA Motors as its new official distributor and service provider for Bahrain, where the local firm has now been supporting Case customers from its premises in East Riffa since July

The front view of the premises of AMA Motors in East Riffa, Bahrain.
The front view of the premises of AMA Motors in East Riffa, Bahrain.

Case Construction Equipment has appointed AMA Motors, which has been supporting Case customers from facilities in East Riffa, Bahrain since June, as its official distributor and service provider for the country.

AMA’s 2,000m2 dealership facility includes a showroom, workshop, training facility, and a yard area where they can demonstrate the performance of the equipment on rock and with aggregates.

The distributor operates two further parts shops in separate locations to expedite the delivery of parts across the country, and has put additional expertise and parts stock in place to cater to the existing Case population within the country.

In terms of the future prospects of the productin Bahrain, AMA has particularly high hopes for Case’s range of backhoe loaders and skid steer loaders, as well as the Case 885B heavy motor grader, alongside the manufacturers heavier wheeled loaders.

This appointment builds on the long-standing partnership between CNH Industrial and AMA Motors, which has already spent years in service as a distributor to Case’s sister brand, New Holland Construction.

Franco Invernizzi, regional director for CNH Industrial, said: “We are very pleased to extend our collaboration with AMA Motors. They will bring over 60 years of experience and the personal care of a family owned business to CASE customers.”

AMA will also be providing flexible equipment leasing options designed to fix customers costs and deliver hassle-free productivity for its customers.

The shake-up of Case’s distribution in Bahrain comes as the construction industry in the country looks set to grow, thanks in part to Gulf Development Programme funds directed towards the modernisation of the airport and highway system, and the building of affordable homes.

As more projects enter the development stage, the country’s construction sector will be a key part of economic growth over the next two years, according to a report by the National Bank of Kuwait.

“Growth in the Q3 2016 was led by the construction sector, which expanded by an annual 7.2%,” the Bahrain Economic Development Board has reported. “The forward momentum of the projects is beginning to push up growth in several other non-oil sectors as well.”

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