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Swissôtel to make UAE debut after rebrand

AccorHotels is rebranding two hotels in Dubai, marking the debut of Swissôtel in the UAE

 Al Ghurair Centre Complex in Deira.
Al Ghurair Centre Complex in Deira.

AccorHotels is rebranding two hotels in Dubai, marking the debut of Swissôtel in the UAE.

Al Ghurair Rayhaan and Al Ghurair Arjaan will be rebranded to Swissôtel & Swissôtel Living properties, located at Al Ghurair Centre Complex in Deira, Hotelier Middle East reported.

The first phase of the rebranding is set to be completed by year-end.

AccorHotels said that it was rebranding the hotels after a recent deal with Al Ghurair, the landowner of the 428-key and 192-key properties.

Sami Nasser, chief operating officer, luxury brands, AccorHotels Middle East said: “The Al Ghurair family plays a leading role in driving Dubai’s growth as a global destination, and as such, the iconic Al Ghurair Centre is the best location to debut the city’s first Swissôtel & Swissôtel Living.

“Through this rebrand, we are bringing a new travel experience that is full of energy, passion and vitality - all part of the Swissôtel brand DNA – to the revitalisation of Old Dubai.”

 

 

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