Al Tayer Motors opens massive multi-purpose sales and service facility

Al Tayer Motors unveils 55,000m2 new-build multi-purpose facility, its largest to date in the region, to support sales, service and training functions across five automotive brands in Dubai

The new Al Tayer Motors facility is the first automotive development in the UAE to have a solar power generation system on its rooftop.
The new Al Tayer Motors facility is the first automotive development in the UAE to have a solar power generation system on its rooftop.

Al Tayer Motors has opened its largest multi-purpose facility to date, with 55,000m2 of built-up area spread over four levels in a new-build facility located behind the traffic department building in the Al Barsha area of Dubai.

The facility includes dedicated pre-owned car showrooms for Ford, Lincoln, Jaguar, Land Rover and Maserati — with the capacity for 2,500 vehicles — as well as the largest Ferrari and Maserati service centre in the region and a training academy for Al Tayer staff.

The building is also the first automotive facility in the UAE to have a solar power generation system on its rooftop — producing 660kW.

The system will meet the entire power needs of the facility and has the potential to supply electricity back into the DEWA grid at times when generation exceeds demand.

The Ford and Lincoln showrooms are also the largest certified pre-owned facilities for the brands in the Middle East, while the Maserati showroom is the first  dedicated pre-owned facility for the brand in the Middle East.

Al Tayer Motors’ pre-owned car sales have shown an annual average growth rate of more than 14% over the past five years and are estimated to grow even further over the next year with the opening of this facility — in a trend that points strongly to increasing maturation in the automotive market.

Ashok Khanna, CEO of Al Tayer Motors, said the layout of the showrooms sets a benchmark for the region, while the vehicles – all of which will have undergone thorough inspection and certification – will come with “unmatched service and warranty packages offering complete peace of mind”.

The service centre is meanwhile the largest for Ferrari and Maserati in the Middle East, with a total of 36 service bays to serve customers who will also be able drive into the reception area for their service appointments.

The building also incorporates additional environmentally-friendly technologies  to the solar power generation. It is able to recycle more than 80% of the water used in the car washing, while high quality insulation and LED lighting will cut down on power consumption.

Motion sensor technology throughout the facility will switch off lighting during quiet or unused periods and switches it back on when motion or reduced light levels are detected in the area.

In terms of solar capacity, however, the Al Tayer Motors facility will ultimately be bested by Al Nabooda Automobiles, which has contracted ALEC Energy to develop a 6.8MW rooftop solar power plant for its new Porsche body and paint shop.

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