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YouGov survey names Emaar UAE's strongest real estate brand

Emaar edged out Damac, Nakheel, Dubai Properties, and Danube Properties to claim the top spot

Emaar is developing the Downtown Dubai District.
Emaar is developing the Downtown Dubai District.

Property developer Emaar has been ranked as the strongest real estate brand in the UAE by a brand health ranking survey released by YouGov BrandIndex.

Data was collected from daily interviews conducted among UAE consumers over the past 12 months, using YouGov’s brand tracking tool.

The results of the survey indicated Emaar as the best brand in the real estate sector by some margin, ahead of Damac in second place, and Nakheel in third.

Dubai Properties and Danube Properties complete the Emirates’ top five brands in the real estate brand health rankings overall.

The Index score takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

YouGov’s head of data products in MENA Scott Booth said: "Emaar’s ongoing developments in the Downtown Dubai district as well as the company’s involvement in the Dubai Creek Harbour development and other high profile projects have kept it in the public eye, helping the brand to dominate the UAE real estate sector."

 

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Construction Week - Issue 750
Sep 30, 2019