YouGov survey names Emaar UAE's strongest real estate brand

Emaar edged out Damac, Nakheel, Dubai Properties, and Danube Properties to claim the top spot

Emaar is developing the Downtown Dubai District.
Emaar is developing the Downtown Dubai District.

Property developer Emaar has been ranked as the strongest real estate brand in the UAE by a brand health ranking survey released by YouGov BrandIndex.

Data was collected from daily interviews conducted among UAE consumers over the past 12 months, using YouGov’s brand tracking tool.

The results of the survey indicated Emaar as the best brand in the real estate sector by some margin, ahead of Damac in second place, and Nakheel in third.

Dubai Properties and Danube Properties complete the Emirates’ top five brands in the real estate brand health rankings overall.

The Index score takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

YouGov’s head of data products in MENA Scott Booth said: "Emaar’s ongoing developments in the Downtown Dubai district as well as the company’s involvement in the Dubai Creek Harbour development and other high profile projects have kept it in the public eye, helping the brand to dominate the UAE real estate sector."


Most popular


Deadline approaches for CW Oman Awards 2020 in Muscat
You have until 20 January to submit your nominations for the ninth edition of the


CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this
CW In Focus | Leaders in Construction Summit UAE 2019
A roundup of Construction Week's annual summit that was held in Dubai this September

Latest Issue

Construction Week - Issue 765
Jun 29, 2020