Abu Dhabi launches campaign to maintain the emirate’s appearance

Department of Municipal Affairs and Transport (DMAT) in Abu Dhabi has launched an awareness campaign to help its citizens maintain the capital

A few months ago the Abu Dhabi Municipality had identified over 1500 offences that marred the city's appearance in Mussafah.
A few months ago the Abu Dhabi Municipality had identified over 1500 offences that marred the city's appearance in Mussafah.

The Department of Municipal Affairs and Transport (DMAT) Abu Dhabi has launched an awareness campaign under the theme: Abu Dhabi Emaraty.

The campaign hopes to promote cooperation of the community in spotting waste and eyesores marring the general appearance and streets of Abu Dhabi.

DMAT has rolled out the campaign in collaboration with the Waste Management Center – Abu Dhabi (Tadweer) as part of a strategic partnership between the two parties.

Joint inspection tours were made covering residential districts and streets to detect elements and practices disfiguring the public appearance of Abu Dhabi.

Waste was spotted being littered in public and private places, streets, and alleyways between residential buildings and villas.

Construction and demolition debris and various containers were also found piled across the capital.

Department of Municipal Affairs and Transport Undersecretary HE Khalifa Mohammed Al Mazroui said that this campaign is launched as part of the strategic cooperation between DMAT and the Waste Management Center – Abu Dhabi (Tadweer).

He stressed the importance of protecting the landscape and called on all community members to cooperate with DMAT, represented by its three municipalities, in providing a clean, safe, healthy and sustainable living environment offering the highest levels of security, welfare and happiness.

Tadweer acting director general HE Eng. Saeed Al Mohairbi said: “Our cooperation with DMAT in this campaign is in line with our ongoing efforts aimed at nurturing a healthy and safe living environment in Abu Dhabi.

“Through this initiative, we are targeting community members in various residential neighbourhoods with the aim of relaying concepts relating to proper disposal of waste. Such a move will, in turn, contribute to bringing up an educated community, aware of the environmental and economic importance of curbing, recycling and sorting out waste at source, and accordingly transforming them into resources,” added Al Mohairbi.

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