Amazon's Souq enters alliance aimed at MENA property

Dubai-based Realopedia and Amazon subsidiary Souq have formed an alliance that has partnered with Dubai Properties, allowing it to market its projects online

Realopedia, which has entered an alliance with Amazon's subsidiary, Souq, will exhibit at Cityscape Global 2017.
Realopedia, which has entered an alliance with Amazon's subsidiary, Souq, will exhibit at Cityscape Global 2017.

Souq, an online marketplace and subsidiary of global giant Amazon, has entered an alliance with a Middle East-based website focused on the real estate sector. 

Realopedia's alliance vehicle with Souq has also partnered with Dubai Properties, a member of the Dubai Holding organisation, through a separate agreement. 

Dubai Properties' partnership with the Souq-Realopedia alliance will allow the developer to showcase its residential and commercial projects through the digital platforms. 

The websites' alliance offers market visibility and ease of online access for partners of Realopedia, a platform that is endorsed by Dubai's Real Estate Regulatory Agency. 

READ: Dubai body and US's MIT to deliver real estate tech course

Ronaldo Mouchawar, the CEO and co-founder of Souq, said the partnerships will allow the company to penetrate local and international customer bases for real estate. 

"We have successfully proven the power of digital platforms in bringing products closer to the customer through the creation of an integrated marketplace for brands across varied industries to grow their business," he added.

"We are looking forward to the positive results of our partnership with Realopedia and Dubai Properties as we capitalise on our capabilities to reach out to millions of customers within and outside the region and help expand the real estate market through digital innovation and connectivity." 

Stakeholders such as developers, buyers, owners, and real estate agents – in addition to brokers and investors – form part of Realopedia's audience, the company said in a press statement. 

Laura Choueri, CEO and founder of Realopedia, said the website paves the way for high-level stakeholder integration in the regional real estate sector. 

"Dubai’s unfailing attractiveness for real estate investments makes [Cityscape Global 2017] the ideal venue [...] to inform visitors and fellow exhibitors how digital technology can be a game-changer in further enhancing the growth of real estate development in the region.

READ: Expert says technology not a threat to construction jobs

"It is high time for the real estate market to see the integration and connect the various stakeholders of the industry under one roof," Choueri added. 

The company, which will exhibit its services at Cityscape Global 2017, also features corporate affiliates such as banks, legal practices, and interior designers on its platform. 

Realopedia's partners include Dubai Real Estate Institute, the educational arm of Dubai Land Department. 

Cityscape Global 2017 will be held between 11 and 13 September at Dubai World Trade Centre. 


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