Emaar to manage Dubai Frame operations

Attraction to open to public by November, Eng. Hussain Nasser Lootah informs

Ahmed Al Matrooshi and Eng. Hussain Nasser Lootah.
Ahmed Al Matrooshi and Eng. Hussain Nasser Lootah.

Dubai Municipality has signed an MoU with Emaar which will see the real estate outfit operate Dubai’s latest attraction.

The announcement was made at a press briefing at Dubai Municiapality’s head office in Deira, Dubai.

Eng. Hussain Nasser Lootah, Director General of Dubai Municipality said that the landmark will open in November 2017.

As per the agreement, Emaar will provide guidance on the operations and advise on the selection, recruitment, appointment and training of staff.

Lootah also informed fmME that the FM works will be managed by the municipality itself - including high-access cleaning, MEP and janitorial services.

Emaar managing director Ahmed Al Matrooshi was also present at the signing ceremony, and said the firm would formulate a detailed plan on the promotion of Dubai Frame, drawing from its experience managing operations at the Burj Khalifa.

As per the agreement, Emaar will link visitors' trips to ‘At the Top’ Burj Khalifa with Dubai Frame.

Emaar is also said to make recommendations on opening a retail outlet at the site as well as advise its operational strategy, and selection of goods.

Lootah also announced that no physical tickets will be issued, as part of Dubai’s smart initiatives. 

E-tickets will be issued instead, he informed.

“Dubai Frame is one of the unique projects that Dubai Municipality is keen to implement, which is an aesthetic icon and an architectural landmark that culturally connects the past with the present, and an important attraction for visitors, tourists and residents alike,” said Lootah.

Announced in 2013, the 150-metre-high, 93-metre-wide structure in Zabeel Park resembles a picture frame through which landmarks, including Emirates Towers and Burj Khalifa, representing modern Dubai can be seen on one side with views of older parts of the city, such as Deira, Umm Harare and Karama from the other side.

It will include 46 floors in total, as well as a roof level with an exhibition gallery and museum on the ground floor.

The project’s developer, Dubai Municipality expects the Frame to attract more than two-million visitors per year.

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