Cleaning platform Matic achieves major milestones

Matic founder and CEO continues endeavour to strike balance in "messy" home services space

Matic secured a $3m funding from Middle East Venture Partners. [Representation image only]
Matic secured a $3m funding from Middle East Venture Partners. [Representation image only]

Cleaning services provider Matic has announced that it has successfully completed two million hours of domestic part-time cleaning through bookings on its platform.

Matic also recently secured a $3m investment from Middle East Venture Partners (MEVP), one of the largest regional venture capital firms.

Mohamed Samad CEO and co-founder Matic said: “The home services space is messy and complex. Striking a balance between automation, technology and the human touch is valuable. Our goal is to use technology to empower the individuals providing home cleaning services.”

Matic connects cleaners, drivers, and dispatchers on its platform via a cloud-based solution, which provides customers the end-to-end service; from immediate booking confirmation, to forward scheduling, and cleaner reviews, TradeArabia News Service reported.

The free cloud-based platform also enhances the productivity of cleaning companies, with features such as driver route optimisation, scheduling, client and staff management, accounting, and reporting to ensure the safety, security and productivity of cleaning professionals.

Since deploying the technology in November last year in Saudi Arabia, Matic’s cleaning partners grew their respective businesses ten-fold, the company claims.

Since its inception in 2016, Matic has facilitated more than 500,000 bookings, completed over two million hours of domestic cleaning, and activated over 2,000 cleaning professionals.

Following the funding round in March 2017, Matic has been expanding and launching new cities across the UAE, Saudi Arabia and Lebanon.

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