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Terex AWP names Arjun Mirdha as Genie CCO

Terex Aerial Work Platforms names Arjun Mirdha as its chief commercial officer for the Genie range, be responsible for all sales, marketing, parts and service provisioning

Arjun Mirdha, chief commercial officer for the Genie range, Terex AWP.
Arjun Mirdha, chief commercial officer for the Genie range, Terex AWP.

Terex Aerial Work Platforms (AWP) has appointed Arjun Mirdha as its chief commercial officer for the Genie range, based out of Redmond, in the State of Washington, USA.

In this role, Mirdha will be responsible for all commercial aspects of Terex AWP’s business in relation to the Genie brand, including sales, marketing, parts and service provisioning.

“The Genie brand has a leading reputation and position in the global marketplace, and in this new role, Arjun’s goal will be to grow our organization and opportunities in all the industries we serve,” said Matt Fearon, Genie President, Terex AWP.

Read more: Terex Middle East appoints Genie distributor for Russia

“As chief commercial officer, Arjun will have an immediate focus on addressing our customers’ needs, including implementing unified solutions that expand on our commitment to be easier to do business with.”

Before joining Terex AWP, Mirdha spent 21 years at JCB, most recently as president and CEO of the company’s North America business.

He has extensive work experience in the USA, Europe and Asia, holds an MBA, is a certified public accountant (CPA) and previously served as a board member of the Association of Equipment Manufacturing.

Fearon added: “Arjun’s experience in the industry will play a vital role in developing deeper customer relationships and improving our commercial operations capability worldwide.”

Read more: Terex Cranes names Farhat Service Center as Lebanon distributor

Mirdha commented: “With a strong presence and outstanding reputation in the aerial and rental industries, the Genie brand is well-known worldwide, and I am pleased to be joining the team.”

“I look forward to continuing on the company’s legacy of bringing innovative products to the marketplace, growing market share and leading our future customer solutions initiatives.”

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Construction Week - Issue 745
Jun 30, 2019