Nissan sales rise by 4.6% despite 'sluggish' Middle East market

The firm's six-month operating profit till 30 September, 2017, amounted to $2.48bn, with net revenues of $49.7bn for the period

Nissan recorded a 4.6% hike in global unit sales in the six months between April and September, 2017.
Nissan recorded a 4.6% hike in global unit sales in the six months between April and September, 2017.

Nissan Motor Co announced its financial results for the six-month period to 30 September, 2017, during which the company recorded operating profit of $2.48bn and net revenues of $49.7bn.

Excluding special item costs, Nissan's operating profits in its second-quarter (April 2017 to June 2017) rose by 9.2% to $1.49bn, backed by increased unit sales in markets such as Japan and China, "where demand increased for models such as the Serena, Note e-Power, X-Trail, and Sylphy". 

READ: Nissan Saudi Arabia appoints Bader El Houssami as COO

Nissan’s global unit sales for the six-month period to 30 September, 2017, increased by 4.6% to 2.73 million units. 

Unit sales in China rose 6.7% to 651,000 units, equivalent to a market share of 5.2%.

Sales in the US declined by 0.4% to 779,000 units, with the firm recording overall decline of 2.1% in the US for the six-month period.

Nissan's sales in other markets rose by 2.3% to 390,000 units.

In a press statement, Nissan revealed that "strong growth in Latin America and Africa offset sluggish conditions in the Middle East, Asia, and Oceania" markets.

Additionally, Nissan revealed details of its ongoing midterm plan, named Nissan M.O.V.E. to 2022.

The mission of the six-year plan is to achieve sustainable growth and to lead the technology and business evolution of the automotive industry.

Nissan M.O.V.E. is expected to help the company record 8% in operating margins upon the plan's completion. 

This June, Nissan Middle East appointed Hussein Dajani as its dedicated general manager for digital marketing, applicable to Middle East, Africa and India markets.

Dajani was picked to lead Nissan’s "ever more significant" digital and social media strategy in the region, working with the teams in local markets to deliver an "innovative online experience" for its customers, and take the lead on regional communications functions.






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