Rotana to open 14 hotels across Middle East by end of 2018
Hotel operator Rotana plans to open 14 new hotels by the end of 2018, with four scheduled to open by the end of this year
Hotel operator Rotana plans to open 14 new hotels by the end of 2018, with four scheduled to open by the end of this year.
Rotana will open the new properties across the Middle East and will break into new markets including Saudi Arabia, Turkey, Iraq and Tanzania by the end of next year as part of its expansion strategy, Hotelier Middle East reported.
Six hotels are set to open in the UAE, three in the Kingdom of Saudi Arabia, two in Turkey and one Iran, Iraq, and Tanzania by the end of 2018.
The hotel openings due to open by the end of this year include the five-star Saadiyat Rotana Resort & Villas, Pearl Rotana in Abu Dhabi, Al Bandar Rotana, and Al Bandar by Arjaan Rotana Dubai.
Three properties are scheduled to open in different cities of Saudi Arabia, a key market for expansion, by 2018 with an emphasis on its affordable lifestyle hotels brand “Centro by Rotana”.
Rotana president & CEO Omer Kaddouri said: “Saudi Arabia is heading for a phenomenal growth with massive scale up in investments and infrastructure projects. The recent announcements of new ambitious tourism projects have made it a more attractive market. The Kingdom will continue to be one of our key markets going forward.”
Turkey will be another major focus market for Rotana in the coming years, continued Kaddouri, with an active pipeline for untapped markets in Africa also planned.
“Our additional focus areas include Tanzania, where we will be opening our first five-star hotel in Dar Es Salaam. We’re looking forward to welcoming visitors to our elevated hospitality offering in this destination,” he said.
Rotana currently has 48 properties under various stages of development and has hosted 225 million guests at its hotels to date.