EEG embarks on 'Clean Up UAE' campaign

Emirates Environmental Group announced the 16th edition of 'Clean Up UAE' campaign that launched on 16 December, near Dubai Outlet Mall

A previous can collection campaign by EEG which resulted in the collection of .25 tonnes of aluminium cans.
A previous can collection campaign by EEG which resulted in the collection of .25 tonnes of aluminium cans.

The Emirates Environmental Group, EEG, has announced the 16th edition of 'Clean Up UAE' campaign that launched on December 16, under the patronage of Sultan bin Saeed Al Mansouri, Minister of Economy, at the Dubai Al Ain Road, near Dubai Outlet Mall.

Al Mansouri said that environmental protection practices are one of the most prominent manifestations of developed countries and societies.

He highlighted the UAE’s keenness to instill a culture of preserving the environment and its resources, which are considered as assets for future generations and collectively form a pillar for achieving sustainable development.

"The late Sheikh Zayed bin Sultan Al Nahyan emphasised the importance of adapting to environment on land and sea, which is not only a matter for government and official authorities, but one that concerns all," he added.

He emphasised the importance of ‘Clean Up UAE’ as a pioneering national initiative that stems from the values of Emirati society and is in line with UAE Vision 2021’s goal of maintaining a supportive and sustainable environment.

Habiba Al Marashi, EEG chairperson, said that the role of the organisation to protect and preserve the environment has been clear and effective for 26 years.

“When the campaign was first started in 2002, it gained participation from only four emirates. In 2005, the group was successful in uniting the public, private and academic institutions uniting all seven emirates under the umbrella of this initiative,” she concluded.

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