Rove Hotels, EmiratesGBC to launch green key initiative for 15 hotels
Emaar Hospitality Group and Rove Hotels have partnered with Emirates Green Building Council (EmiratesGBC) to secure the Green Key certification for around 15 of the brands operational hotels and leisure assets in Dubai
Emaar Hospitality Group and Rove Hotels have partnered with Emirates Green Building Council (EmiratesGBC) to secure the Green Key certification for around 15 of the brands operational hotels and leisure assets in Dubai.
The Green Key is a standard of excellence in the field of environmental responsibility and sustainable operation within the tourism industry.
Emaar Hospitality Group and Rove Hotels aim to have 15 hospitality and leisure assets in Dubai Green Key certified.
These will include all operational hotels under the three lifestyle hotel brands under Emaar Hospitality Group, and Emaar Leisure Group assets such as Arabian Ranches Golf Club and Dubai Polo & Equestrian Club in addition to all Rove hotels.
EmiratesGBC will work with each of the hotel properties and will conduct the first of the Green Key audits in early 2018 following submission of the full application forms from Emaar Hospitality Group and Rove Hotels.
Implementation of the Green Key criteria will be essential, and hotels will be audited the first two years and then every three years to ensure they operate to the standards set by Green Key and continually improve operations and environmental performance.
The agreement was signed by Olivier Harnisch, chief executive officer of Emaar Hospitality Group, and Saeed Al Abbar, chairman of EmiratesGBC.
Harnisch said: “Across our hotels and leisure assets, we have an abiding commitment to uphold the highest standards of energy and water use efficiency as well as environmental best practices.
“These properties have already launched in-house green practices and have dedicated teams supporting the mission to ‘go green’ in line with the UAE Green Agenda and the Dubai Plan 2021.
“The Green Key certification will be a crowning glory that will highlight our environmental stewardship and focus on sustainable development for a greener tourism industry.”
The Address brands, including The Address Boulevard, Address Dubai Mall, Address Dubai Marina, Address Montgomerie, Palace Downtown and the upcoming Address Downtown, will all aim for the Green Key certification.
Both hotels under Vida Hotels and Resorts, including Vida Downtown and Manzil Downtown, as well as the four operational hotels – Rove Downtown, Rove City Centre, Rove Healthcare City and Rove Trade Centre - under Rove Hotels, will also work towards the Green key certification.
Created in 1994 in Denmark and internationally operated by Foundation for Environmental Education (FEE) since 2002, the Green Key certification is being operated by EmiratesGBC in the UAE since 2013.
More than 30 hotels in the UAE have been Green Key certified with significant growing interest from other industry stakeholders.