Abu Dhabi tourism show opens in India's Kerala state
The event will offer, among other features, interactive experiences of key landmarks in the UAE capital, and will help to "reshape notions" of Abu Dhabi's "cost-heaviness" as a destination, a senior tourism official said
An event aimed at promoting tourism to Abu Dhabi will open in Kerala, India today.
The second edition of Abu Dhabi Week will be held in Kochi and Kolkata, cities respectively situated in the Indian states of Kerala and Bengal.
Abu Dhabi's Department of Culture and Tourism has curated the dual-city exhibition, which opens in Kochi today, and will run for three days.
Meanwhile, Abu Dhabi Week's Kolkata edition will commence on 23 February, 2018.
3D maps will be used to showcase Abu Dhabi's urban landscape, in addition to interactive experiences of key landmarks in the UAE capital, such as Ferrari World Abu Dhabi (pictured), Desert Safari, and Louvre Abu Dhabi.
Abu Dhabi Week will also present a live recreation of the Al Ain Palace and the Al Dhafra Region, replete with sand, Bedouin tents, safari jeeps, and traditional Arabic seating and lighting.
Commenting on the event and its expected performance, Mubarak Al Nuaimi, director of promotions and overseas offices at Abu Dhabi's Department of Culture and Tourism, said that India was "a crucial market" for the capital city.
"Owing to the growing levels of disposable income in the hands of Indian travellers, we believe that India is a crucial market, with a potential to expand the tourism inflow in Abu Dhabi," Al Nuaimi continued.
"It therefore becomes imperative to educate people about everything that Abu Dhabi has to offer, and reshape notions regarding its cost-heaviness.
"Abu Dhabi Week strives to amplify not only the splendour of Abu Dhabi, but also highlight its pocket-friendliness in terms of family vacations, solo travels, film shoots, trade and business, and destination weddings, among others," he added, according to WAM.