AGMC breaks ground on BMW facility in Dubai Motor City

AGMC, the official importer of BMW Group products for Dubai, Sharjah and the Northern Emirates, has broken ground on a 9,300m2 showroom in Dubai Motor City

The facility will be the first automotive dealership to open in the area.
The facility will be the first automotive dealership to open in the area.

AGMC, the official importer of BMW Group products for Dubai, Sharjah and the Northern Emirates, has broken ground on a 9,300m2 showroom in Dubai Motor City.

The multi-million dollar BMW and MINI facility will be the first automotive dealership to open in the area, according to a company statement.

The project will use certified materials to reduce the consumption of energy and emissions, as well as recycling concepts for water, oil and batteries. The facility will be fully compliant with the Dubai Municipality Sustainability requirements.

“AGMC has been our partner for more than four decades and constantly invests in our brands to ensure that customers get true premium experience in sales and service,” said Johannes Seibert, managing director of BMW Group Middle East.

“The new BMW and MINI dealership in Dubai Motor City is the next step of our customer centric expansion strategy.

 

“Catering for our customers in the south of Dubai, the new facility will take BMW and MINI brand experience to new levels, and be an icon for the premium car dealership of the future,” he added.

Customer engagement features used for the showroom include a Mobile Customizer, an iPad App enabling live car configuration and demonstration during consultations, a Virtual Product Presentation, and Virtual Reality (VR) and Augmented Reality (AR) services.

AGMC has invested more than $27m (AED100m) over the past five years across all areas of the business, which includes the opening of new facilities in Fujairah and Deira, and the expansion of its Sheikh Zayed Road showroom in 2016.

Most popular

Awards

CW Oman Awards 2020: Meet the winners
A round of the thirteen winning names at the Construction Week Oman Awards 2020 that

Conferences

Leaders UAE 2020: Building a sustainable, 'resilient' infra
AESG’s Phillipa Grant, Burohappold’s Farah Naz, and Samana's Imran Farooq on a sustainable built environment
CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this

Latest Issue

Construction Week - Issue 767
Sep 01, 2020