AGMC breaks ground on BMW facility in Dubai Motor City
AGMC, the official importer of BMW Group products for Dubai, Sharjah and the Northern Emirates, has broken ground on a 9,300m2 showroom in Dubai Motor City
AGMC, the official importer of BMW Group products for Dubai, Sharjah and the Northern Emirates, has broken ground on a 9,300m2 showroom in Dubai Motor City.
The multi-million dollar BMW and MINI facility will be the first automotive dealership to open in the area, according to a company statement.
The project will use certified materials to reduce the consumption of energy and emissions, as well as recycling concepts for water, oil and batteries. The facility will be fully compliant with the Dubai Municipality Sustainability requirements.
“AGMC has been our partner for more than four decades and constantly invests in our brands to ensure that customers get true premium experience in sales and service,” said Johannes Seibert, managing director of BMW Group Middle East.
“The new BMW and MINI dealership in Dubai Motor City is the next step of our customer centric expansion strategy.
“Catering for our customers in the south of Dubai, the new facility will take BMW and MINI brand experience to new levels, and be an icon for the premium car dealership of the future,” he added.
Customer engagement features used for the showroom include a Mobile Customizer, an iPad App enabling live car configuration and demonstration during consultations, a Virtual Product Presentation, and Virtual Reality (VR) and Augmented Reality (AR) services.
AGMC has invested more than $27m (AED100m) over the past five years across all areas of the business, which includes the opening of new facilities in Fujairah and Deira, and the expansion of its Sheikh Zayed Road showroom in 2016.