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Shurooq partners with Emaar to build Vida hotel in Sharjah

Shurooq announced on Tuesday that it has signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel in Sharjah’s Al Qasba

HE Marwan bin Jassim Al Sarkal, CEO of Shurooq (right) and Olivier Harnisch, CEO of Emaar Hospitality Group.
HE Marwan bin Jassim Al Sarkal, CEO of Shurooq (right) and Olivier Harnisch, CEO of Emaar Hospitality Group.

The Sharjah Investment and Development Authority (Shurooq) announced on Tuesday that it has signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel in Sharjah’s Al Qasba.

Vida Al Qasba Sharjah, to be operated under Emaar Hospitality Group’s Vida Hotels and Resorts, will feature 100 rooms and suites, and aims to diversify the emirates leisure and hospitality option.  

The hotel will also offer a lobby lounge, an all-day dining restaurant, three meeting rooms and a pre-function space equipped with advanced technologies, a spa and wellness centre, an outdoor swimming pool and deck, children’s splash pad and pool bar.

READ: Emaar launches first Address property in Ras Al Khaimah

The fitness centre will have a modern gymnasium, studio for yoga and pilates, and separate shower rooms for men and women.

More details on the hotel will be announced soon, according to a statement.

HE Marwan bin Jassim Al Sarkal, CEO of Shurooq and Olivier Harnisch, CEO of Emaar Hospitality Group, signed the management agreement in the presence of senior officials of both entities during the Arabian Travel Market in Dubai.

Al Sarkal said: “Sharjah’s tourism sector has recorded consistent growth with the number of hotel guests set to increase from 2.07 million in 2017 to over 3.16 million in the next two years.

READ: Dubai's Emaar partners with Arada to launch three hotels in Sharjah

“To meet the demand, it is important to strengthen the supply of quality hotels that meet the lifestyle aspirations of the visitors.

“We chose Emaar Hospitality Group’s Vida Hotels and Resorts to operate our boutique hotel in Al Qasba, led by its credentials in creating a refreshingly different experience for the new generation of travellers.”

According to estimates, demand for hotel rooms in Sharjah has already outpaced supply, and the city will need to add more than 2,850 rooms by 2020 to meet the growth in visitor arrivals.

While the number of hotels is projected to increase at a CAGR of 3% from 2010-2020, the number of hotel rooms will grow 5% year-on-year against a growth in hotel guest numbers of an average 15%.

Olivier Harnisch, CEO of Emaar Hospitality Group, added: “Sharjah has tremendous potential of growth for its hospitality and tourism sectors. Vida Al Qasba Sharjah addresses a distinctive white space in the market through its positioning as a lively and vibrant hub where inspiring minds meet and connect.”

“According to estimates, demand for hotel rooms in Sharjah is set has already outpaced supply, and the city will need to add more than 2,850 rooms by 2020 to meet the growth in visitor arrivals.”

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Construction Week - Issue 745
Jun 30, 2019