Swiss-Belhotel to open two new hotel brands in Bahrain
Swiss-Belhotel International will open two new hotels in Bahrain this year, tripling its inventory of rooms in the Kingdom and ushering in two new brands to the country
Swiss-Belhotel International will open two new hotels in Bahrain this year, tripling its inventory of rooms in the Kingdom and ushering in two new brands to the country.
The two brands include the 5-star brand Grand Swiss-Belresort and midscale brand Swiss-Belresidences, the company revealed during the Arabian Travel Market in Dubai.
Located on the banks of the Seef district, Grand Swiss-Belresort Seef will feature 193 luxurious rooms and suites including four presidential suites, the hotel will welcome its first guest in October 2018.
Facilities include is an all-day-dining restaurant, two specialty fine-dine restaurants, a Sky Bar, night clubs, a spectacular ballroom with a capacity to accommodate up to 300 guests, spa with five treatment rooms, health club, and swimming pool.
The second property, Swiss-Belresidences Juffair is scheduled to open in the third quarter of 2018.
Centrally located in Juffair – a popular hub for dining and shopping venues – the upper midscale hotel-apartment complex will boast 129 one, two, and three-bedroom apartments and penthouse.
Amenities for Swiss-Belresidences Juffair will include a business lounge, a spa, and health club to an outdoor swimming pool, cinema, games room for all ages and playground.
Gavin M. Faull, chairman and president of Swiss-Belhotel International, said: “We are pleased to expand our footprint in Bahrain where we have enjoyed great success since the opening of our first property Swiss-Belhotel Seef.
“The new developments are in line with our multi-brand growth strategy and are testament to the confidence of owners in our brands.”
Bahrain welcomed a total of 12.7 million tourists in 2017 and is targeting 15.2 million visitors in 2018, with continued investment in tourism infrastructure with solid increase in arrivals, particularly from the region, is contributing to this massive growth in Bahrain’s tourism sector.
Tourism investment is set to rise further with the Bahrain Economic Development Board (EDB) forecasting total foreign direct investment (FDI) in the sector to increase from the current $300m to $500m in the next few years.
As part of these developments, Bahrain International Airport is undergoing a $1.1bn modernisation programme, set to increase passenger capacity from nine to 14 million per year by 2020.
Other infrastructure investment projects include the development of shopping malls such as Dilmunia Mall and the Marassi Galleria shopping complex, which will join the recently-opened $159m Avenues Mall at Bahrain Bay.
Elaborating on Swiss-Belhotel International’s rapid expansion in Bahrain, Laurent A. Voivenel, senior vice president, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, said: “Bahrain remains a priority market for us where we see massive opportunity for growth driven by strong demand for the destination.
“We are confident that our upcoming properties in Bahrain, with their exceptional facilities and superb locations, will appeal to travellers seeking outstanding comfort and value for money.
“Both Grand Swiss-Belresort Seef and Swiss-Belresidences Juffair are an excellent addition to our portfolio and, along with our existing business hotel, will be complementing each other.
“This will tremendously enhance our brand offering in the Kingdom.”