Swiss-Belhotel to launch 30 hotels across Middle East by 2021

Swiss-Belhotel International aims to have 20 hotels in operation and 10 under construction by 2021, according to the company’s senior vice president

Out of the six hotels opening in the region in 2018, three are located in Saudi Arabia.
Out of the six hotels opening in the region in 2018, three are located in Saudi Arabia.

Swiss-Belhotel International aims to have 20 hotels in operation and 10 under construction by 2021, according to the company’s senior vice president.

Laurent A. Voivenel, senior vice president, Operations and Development for the Middle East, Africa and India, Swiss-Belhotel International, unveiled the group’s expansion plans for the region at the Global General Managers’ Conference held in Jakarta, Indonesia, last week.

“We have chalked out a very aggressive expansion strategy for the Middle East and Africa with 17% of our global portfolio of hotels comprising 3,500 rooms centered in the region,” Voivenel said.

READ: Swiss-Belhotel to open two new hotel brands in Bahrain

“Our goal is to have 20 hotels in operation and 10 under construction by 2021. Out of these five projects would be in Africa while the remaining will be in gateway cities across the Middle East with a significant presence in the GCC.

Swiss-Belhotel International was recently named by TOPHOTELPROJECTS among the top ten most active brands in Saudi Arabia.

In fact, out of the six hotels opening in the region in 2018, three are located in Saudi Arabia, according to Voivenel.

 “KSA is a very significant market for us with 35% of our development pipeline concentrated in the Kingdom,” he said.  

 “Tourism performance in the main cities across the Middle East is expected to remain strong with the fruition of major infrastructure projects such as airport expansions, increased global connectivity and growth of low-cost carriers, new leisure attractions, enhanced business facilities and a year-long calendar of regional and international events,” Voivenel added. 

 

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