UAE contractor HLG rebrands to BICC as CEO eyes 'refreshed focus'

HLG Contracting said its new name – BIC Contracting (BICC) – reflects its commitment to the Middle East's building and infrastructure sectors

UAE contractor HLG will now be known by the name BICC [representational image].
UAE contractor HLG will now be known by the name BICC [representational image].

UAE construction company, HLG Contracting, has unveiled a new brand identity.

The company said its new name – BIC Contracting (BICC) – signified "its ongoing strength and commitment in building and infrastructure construction across the Middle East".

READ: HLG bags raft foundation contract for DMCC’s Uptown Dubai project

According to a statement, Moustafa Fahour OAM, chief executive officer and managing director of BICC, said the new name stood for the company's "core strength".

However, the statement did not explain the significance or origins of the name 'BICC'. 

"Refreshing our focus reflects our commitment to delivering strong outcomes for our clients and safe working environments for our people, as we look for opportunities that leverage our extensive track record and strong commitment to the region," OAM added.

READ: HLG to begin work on $13m road infrastructure upgrade in DIFC

The last two years have been eventful for HLG, which features projects such as Dubai's Gate Avenue at Dubai International Financial Centre (DIFC) in its portfolio.

BICC, prior to being branded as HLG, was named Al Habtoor Leighton. It announced the adoption of 'HLG Contracting' as its name in November 2016, when it confirmed that its shares had been transferred from Al Habtoor Holding to shareholder Riad Al Sadik. 

Australian company Cimic Group’s shareholding in HLG was said to have been "unchanged at 45%" in November 2016.

Cimic had confirmed Al Habtoor's exit in August 2016; in a statement, the Australian firm said Sadik co-founded Al Habtoor Engineering Enterprises in 1970, and had been a director of HLG since its inception in 2007.



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