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Design focus: Emaar's Egyptian Al Alamein Hotel

Revamp of Emaar Hospitality's Al Alamein Hotel in Egypt was completed and handed over in less than eight months

Emaar spent $83m to revamp Al Alamein Hotel in Egypt.
Emaar spent $83m to revamp Al Alamein Hotel in Egypt.

An $83.4m refurbishment has transformed Emaar's Al Alamein Hotel in Egypt, reinvigorating its 1960s retro-modern design to celebrate the country's golden age of culture. 

Dubai's Emaar Hospitality reopened the Al Alamein Hotel this week, following an eight-month facelift by Egypt-headquartered contractor Orascom Construction, which fast-tracked the revamp.

With an interior design that harks back to the glory days of Egyptian cinema and music, no expense was spared on the major redevelopment of the 200-room hotel, located on the Mediterranean coast in the northern tip of the country.

READ: 'Fast-track' revamp of Emaar's Al Alamein Hotel in Egypt completed

It boasts an impressive collection of local and international works of art, including Greek sculptor George Zongolopouloss' 13m-tall Umbrellas sculpture, which Emaar described as one of the most photographed pieces of modern sculpture in the world. The steel installation first graced the Venice Biennale in 1995, and will now be found on the cosmopolitan beachfront resort in Egypt.

While Zongolopouloss' iconic piece of work is the most well-known item, the hotel has a wide collection of art and sculpture, including a beautiful mosaic mural of the late Egyptian singer Om Kolthoum. Another mural features a colourful flotilla of ancient boats. Black and white photographs of Egypt's classical actors and singers adorn the columns in the hotel lobby too.

"The refurbishment of Al Alamein Hotel provides an example of our determination to offer a hotel that is on a par with, or rather superior to, world-class resorts," said the real estate tycoon chairman of Emaar, Mohamed Alabbar. 

Emirati property mogul Alabbar confirmed the refurbishment cost $83.4m (EGP1.5bn).

Emaar Properties'  hospitality arm has been expanding beyond the geographic confines of the UAE for several years, and recently entered Sub-Saharan Africa for the first time. In June, Emaar Hospitality joined forces with Kalyan Group to operate Address Hotel 2 Février Lomé Togo, a luxury five-star hotel and Emaar's first venture in Togo.

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Construction Week - Issue 749
Sep 15, 2019