German elevator giant unveils VR-fitted Middle East showrooms

Thyssenkrupp's virtual reality-enabled showrooms, which have opened in the UAE, Saudi Arabia, and Kuwait, include seven themed rooms to display how its tech works

Thyssenkrupp's VR showrooms will display the workings of its technologies, such as Multi [image: Thyssenkrupp].
Thyssenkrupp's VR showrooms will display the workings of its technologies, such as Multi [image: Thyssenkrupp].

A German lift manufacturer has unveiled a Dubai store fitted with virtual reality (VR) technology to boost awareness about its “urban mobility” efforts.

Thyssenkrupp’s new VR showroom concept is being rolled out across its Middle East and Asia locations.

The concept was first displayed at the Dubai Airport Show, which was held at the Dubai International Convention and Exhibition Centre between 7 and 9 May this year.

These VR options are also available at showrooms in Jordan, Saudi Arabia, Kuwait, and Egypt, among those in other Asian markets.

READ: Skyscraper construction is lifting the Middle East’s elevator market

In a statement, Thyssenkrupp revealed that the new VR concept “includes seven different theme rooms” that display the workings of its technologies, such as Twin and Multi.

“For example, [visitors] have the chance to experience a ride in the new transport system and closely inspect the cabins, including applying several furnishing options,” the statement explained.

“They also can learn about the operating principle of the new Thyssenkrupp Elevator solutions, as well as about the numerous possibilities of using it in urban areas.”

The VR technology’s 360° environment is expected to provide “an astonishingly realistic” view of Thyssenkrupp’s elevator technologies.

Andreas Schierenbeck, chief executive officer of Thyssenkrupp Elevator, said the VR principle also allows customisation, allowing customers to review specific cabin designs and materials.

He continued: “We bring the showroom experience directly to our branches – close to where our customers really are. Especially regarding the fact that some of our products are not accessible to customers, our VR concept allows for really unusual and rare insights into out-of-reach areas.

“Our way to communicate [our technology] to customers and the interested public is driven by the multiple, almost limitless possibilities that VR offers.”

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