Hilton to operate Al Habtoor City's three hotels
Under the franchise agreement, effective Tuesday, the three hotels at the Al Habtoor Group hotel development will be rebranded to align with Hilton's various collections
UAE-based business conglomerate Al Habtoor Group has announced a franchise agreement with global hotel operator Hilton for all its hotels at Dubai hotel development Al Habtoor City
Announced at a press event on Monday, the partnership – which came into effect 1 August – will see Al Habtoor City's three hotels rebranded to align with Hilton’s various collections.
The 234-guest room luxury hotel Habtoor Palace has now joined Hilton’s upcoming “ultra-luxury brand, LXR Hotels and Resorts” and will now be called Habtoor Palace, LXR Hotels and Resorts.
Featuring 356 guest rooms, V Hotel is the first in the UAE to join Hilton’s Curio Collection – described by the hotelier as a “global upper upscale portfolio of more than 50 hotels and resorts lauded for their distinct culture and spirit”.
It will now be called V Hotel, Curio Collection by Hilton.
Under the deal, Hilton Dubai Al Habtoor City – under the flagship Hilton Hotels & Resorts – has become the largest in its Middle East & Africa portfolio with 1,004 guest rooms of which 142 are suites.
This latest franchise agreement, Al Habtoor said, “comes after a recent statement that the Al Habtoor Group plans to expand its Habtoor Hospitality-management portfolio”.
Speaking at the signing, Mohammed Al Habtoor, vice chairman and CEO of the Al Habtoor Group said: ““We are pleased to extend our partnership with Hilton to three additional hotel properties at Al Habtoor City, our flagship hospitality, leisure and residential development located in the heart of Dubai.
“This is a record transition into a new portfolio of brands, a testament to the strong relationship and trust between Al Habtoor Group and Hilton.”
Ian Carter, Hilton’s president, global development, architecture, design and construction, added: “Our portfolio will now see more than 5,000 rooms open by the end of the year in Dubai, a destination that ranks alongside global powerhouses such as London, Paris and New York in terms of annual visitor numbers.”