Hotels in Ajman see 14% spike in guests
Revenue from Ajman's tourism and hospitality sector in the first half of 2018 stood at $65.9m (AED242m), a modest 6% increase on the same period last year, fresh data has revealed
Hotels in Ajman saw a 14% increase in guests during the first half of the year compared to the first six months of 2017, helped in part by active efforts by the emirate's government to bolster and diversify its tourism markets.
According to fresh data released on Saturday, total revenue from the tourism and hospitality sector in the emirate was $65.9m (AED242m), a modest 6% increase on H1 2017’s figure of $62m (AED228m).
The average return on a hotel room in Ajman was also positive, growing 20% compared to the first half of last year, with the average length of stay seeing a solid 16% increase – in part attributed to the "development of excursion and attractions in Ajman".
Speaking on the positive figures, Sheikh Abdulaziz bin Humaid Al Nuaimi, chairman of the Ajman Tourism Development Department (ATDD), said: "Through the implementation of solid promotional plans, ATDD was able to target regional and international markets that export a large number of tourists abroad.
"Its active participation in major specialised trade and tourism exhibitions around the world contributed both directly and indirectly to the definition of Ajman’s tourist product."
Sheikh Abdulaziz added that the department had also intensified its efforts over the last period to "expand the base of tourist activities, strengthen the partnership between the public and private sectors", as well as encourage the private sector to "support and provide the best tourism services to visitors in Ajman".
Last month the Ajman’s Department of Economic Development and its Department of Land and Real Estate Regulation signed a deal to implement new e-link services to the improve customer experience.