Abu Dhabi firm to develop 'Riviera of the Emirates'
Imkan will unveil development plans for the "second-home destination" at Cityscape Global next month
Abu Dhabi developer Imkan intends to turn the 30km Sahel Al Emarat beachfront into an exclusive second-home destination.
The firm said it is "poised to make an upcoming announcement" on developing Sahel Al Emarat, also known as the Riviera of the Emirates, which sits between Abu Dhabi and Dubai.
The long stretch of undeveloped coastline that runs parallel to the Arabian Gulf in Ghantoot holds "potential to provide an unparalleled and authentic cultural, living, and tourism experience," the Abu Dhabi Financial Group-backed developer said.
Jassim AlSeddiqui, chief executive officer of Abu Dhabi Financial Group and an Imkan board member, said developing a riviera could create jobs in the UAE.
"Rivieras can strongly impact economic dynamics through creating multiple jobs, attracting home owners seeking an exceptional lifestyle, and presenting both local and international investors, with an attractive second-home destination," he added.
Walid El-Hindi, chief executive officer of Imkan, said project details for Sahel Al Emarat would be unveiled at Cityscape Global 2018, which is to be held in Dubai between 2 and 4 October.
The developer's projects – all of which are currently under development – rely heavily on consumer research. Work is under way on several Imkan building projects in Abu Dhabi and Cairo, Egypt, including Makers District, Nudra, and Sheikha Fatima Park.