Dubai's Select Group acquires under-construction German hotel
The 344-room Niu Air Frankfurt has been acquired from GBI and features an 'Instagram wall'
Dubai’s Select Group has acquired an under-construction hotel from Germany’s largest hotel operator, with the project’s completion due in Q4 2019.
The 344-room Niu Air Frankfurt Hotel has been acquired from GBI, and is located at Rebstock Park on Frankfurt’s Leonardo da Vinci Allee.
In a statement, Select Group said the hotel would feature “an innovative and open living lobby”, but did not explain what this would entail. The hotel will also feature an “Instagram wall and background beats” that are said to be “additional distinctive features” of the brand.
Commenting on the acquisition, Rahail Aslam, group chief executive officer of Select Group, said: “This acquisition is in line with our strategy to invest in core European markets with a sound growth potential.
“The combination of GBI’s credible track record of delivery, Novum Hospitality Group’s expertise in hotel operations, and the hotel’s strategic location, being in close proximity to major demand drivers such as the Frankfurt Messe and Airport, will place Niu Air Frankfurt as a destination of choice for the discerning consumer.”
According to the company’s statement, Niu Air Frankfurt’s name is “a tribute to the aviation pioneers” in the country, and the hotel’s air theme “is also reflected in the contemporary interior design that is inspired by the first aviation experiments, including Zeppelin & Co”.