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The Big 5 2018: Fischer seeks MEA expansion with innovation

From Burj Khalifa to Riyadh Metro, Fischer's MEA project portfolio continues to grow

Fixperience is Fischer's latest software launch for the Middle East and Africa market [image: Fischer].
Fixperience is Fischer's latest software launch for the Middle East and Africa market [image: Fischer].

Fischer is a global manufacturer of anchor and fixing technology driven driven by innovation, and its latest Fixperience software is ample proof of this.

This innovative design tool features Fischer’s state-of-the-art design and calculation software, and allows structural engineers to solve their complex design cases in a simple, but efficient fashion, with reliability and safety in consideration. These have historically been among their main challenges, Fischer has found.

Generating and delivering unique and efficient designs with short lead times can be excruciatingly challenging, and with the Middle East being the fast-paced development hub that it is, such demands are quite normal in the region. But even under such conditions, Fischer leads the pack – and this can be credited to the innovation it offers through its Fixperience software.

Fixperience plays a critical role in the construction process with its highly user-friendly interface, by assisting engineers in addressing challenging cases: be they non-typical base plate shapes, or structural rebar or architectural hand-rail connections.

This highly modular software, which is available for download on Fischer Middle East and Africa (MEA)’s website, can be used for a variety of applications. It has several design suite modules, which include Cfix for design fixings in concrete and masonry; Rebarfix for the design of structural rebar connections; Installfix for the design of supports for mechanical, electrical, and plumbing (MEP) applications; Railfix for design calculations of hand railings in concrete; Mortarfix for estimation of chemical anchors; and Woodfix to provide design support for wood fixings.

Through guideline considerations of various international standards, Fixperience fulfils all the conditions for its global usage, thus allowing engineers worldwide to use the software to efficiently plan and calculate complete projects, or even individual cost-optimised applications.

To further emphasise on the brand’s strengths in the region, the German-based giant’s regional subsidiary, Fischer MEA, a 2018 super brand, is considered one of its fastest growing subsidiaries worldwide.

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This is the result of Fischer MEA’s years of dedication towards its clients and projects. Be it the iconic Burj Khalifa and Burj Al Arab, or ongoing megaprojects such as Expo 2020 Dubai, Riyadh Metro, and Sheikh Khalifa Hospital in Fujairah, the company has time and again delivered technical perfection by providing unique proposals to match even the most complex requirements, along with a wide range of other services.

The success of a supplier is determined by how it operates, and history has proven that only those who have dedicated themselves to advancing ahead of contemporary market trends – through constant research, development, and a customer-focused approach – can climb to the top of the competition and anchor themselves there.

Fischer has found that, even then, companies face the risk of falling behind the moment they stop innovating. Fischer MEA is optimistic about its future and continues to thrive through its innovation, continued research and development, and a dedicated team of engineers that lend support to the entire region.

This sponsored article was provided by Fischer and has not been written by Construction Week's editorial staff.

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