The big picture: 22 Place Vendôme

The redesign of Van Cleef & Arpels showroom in the historic 22 Place Vendôme in Paris encapsulates the glamour of bygone France with modern interpretations of fantasy and elegance.

ANALYSIS, Design

The redesign of Van Cleef & Arpels showroom in the historic 22 Place Vendôme in Paris encapsulates the glamour of bygone France with modern interpretations of fantasy and elegance. Designer Patrick Jouin, who was named designer of the year at Maison et Objet show in 2003, created sculpted panelling and mouldings with delicately curved twists. Created through a collaboration between Jouin and Ateliers Fancelli, the subtle wood panelling is uniquely designed with blossoms and branches complete with butterflies, dragonflies and fairies darting between the twigs. The same patterning is echoed in the arabesque decorative element created by Sofrastyl, which also features Art Deco roses. The ornamental plastering is actually a ‘staff� made from a mixture of plaster, plant fibres and fibreglass and provides an exquisite backdrop to the exclusive jewellery.

The lighting specialist Hervé Descottes worked with Jouin to create the stunning chandelier centrepiece made of a myriad of hand-blown Murano glass balls hung in the imposing central open alcove. Numerous oval mirrors surrounding the light sculpture intensify the reflective light around the circular opening of the rotunda.

The walls are adorned with 10x10cm blossoms gilded with 11-carat sheets of white gold. It is a magnificent redesign to celebrate the showroom�s centennial year.

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