BIG 5: Porcellan set to make a big entrance
Italian firm makes Big 5 debut
New manufacturer Porcellan will make its Big 5 debut this year, the company has announced.
The firm showcased its range of porcelain tiles for the first time in Italy during September this year and is using The Big 5 as a launch pad for its portfolio in the Middle East.
“We consider The Big 5 as an appropriate platform to launch our products in the local and regional markets,” said the company’s marketing consultant Sara Al Ghurair.
“We believe that this will give us a big boost in terms of our product expose and brand visibility.”
Porcellan is the latest venture pf the Jamal Al Ghurair Group and will produce 18 million m2 of glazed, polished, unpolished and technical porcelain tiles this year.