BIG 5: Greek manufacturer seeks doorway into UAE

Altis Wood looking for UAE distributors

Nikos Altis, Porte by Altis, marketing director
Nikos Altis, Porte by Altis, marketing director

Altis Wood, part of the Greek Pavilion at The Big 5, is on the lookout for UAE distributors for its products. “We are a first-time exhibitor, and are very excited and privileged to be part of the extensive Greek contingent at the exhibition,” comments marketing director Nikos Altis.

Porte by Altis, a member company of Altis Wood, manufactures a range of wooden interior doors in modern and classical designs. Altis says the high level of new projects in the UAE, despite the overall slowdown in the construction industry, indicates a natural niche for Altis Wood to distribute its exclusive, high-end range.

“The slowdown has meant a renewed focus on quality. Customers particularly are paying more attention to the end product, as it adds overall value. Shoddy construction and poor attention to detail are detrimental to the real-estate market overall.

It is only by focusing on quality, and thereby high-end products, that we will all overcome the current market constraints,” opines Altis. However, it is important to be cost-effective as well, as the market is still very price-sensitive, he adds.

The company was founded in 1919 by Christopher Altis, with a furniture division being established in 1960. This was followed by a veneer-finishes division comprising 4 000 m2 in Kavala, Greece.

“The Big 5 is the ideal platform for us to promote our products. We see it as an important stepping stone to the MENA region as a whole, and further afield,” concludes Altis. The company is also actively pursuing the certification of its product range in order to meet international manufacturing standards.

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