BIG 5: Regular exhibitor gives show a thumbs-up
RAK Ceramics confident in the local construction industry
RAK Ceramics, which has been a regular exhibitor at The Big 5 for the past decade, has expressed its confidence in the local construction industry with an impressive stand showcasing some of its latest product ranges and innovations.
Marketing services assistant manager Rajesh Patil says that while the company expects this year’s footfall to be down on preceding years due to the economic crisis and its impact on the construction industry, the exhibition nevertheless remained the premiere platform to target the sector.
“By being a regular exhibitor, we are showing our confidence in the construction industry. Our continued presence at The Big 5 also shows us to be a major player in the market. It sends a strong message to our customers that we are a committed player,” says Patil.
Established in 1989, RAK Ceramics exports its locally-manufactured products to 135 countries on five continents.
“Despite our entrenched global presence, the UAE remains an important focus for us, and hence our participation at The Big 5,” explains Patil. The company began with a single production line in June 1991 producing 5,000 m2 a day, and today is capable of producing 200,000 m2 a day.
As to what visitors can expect to see at The Big 5, Patil reveals that the company will be showcasing The Source, Infinity, Zen, Summit and Series 600 ranges, which are some of the specially-crafted sanitaryware models expected to make an impact in 2010.
In the tile porcelain series, RAK Ceramics will be displaying the Inline, Lavagna Pearl, Ardesia, and Granada Stone ranges, as well as the Crema Marfil, Diano and Calacatta in 30 x 100 special format, manufactured utilising new NanoPix technology from Italy.
“There is still an appetite for quality and innovation – perhaps more so with the current downturn, as customers are now focusing more on quality than ever before, as this adds long-term value,” concludes Patil.