Flexible Eurobend outlines recipe for success

Portfolio diversification key to survival

Eurobend sales and marketing director George Adamis said Eurobend had installed bases in more than 45 countries
Eurobend sales and marketing director George Adamis said Eurobend had installed bases in more than 45 countries

Greek rebar and wire-processing machinery multi-national Eurobend sees portfolio diversification as the route to success in what has undoubtedly been a tough last 12 months.


“We are operating in a number of different sectors in this industry, but we also have installed bases in more than 45 countries,” said George Adamis, sales and marketing director for Eurobend SA. “So by changing markets or by changing products in the same market, I would say that we have coped extremely well, considering the circumstances.


The company has now appeared at The Big 5 for five years on the trot, and sees the event as a great opportunity to showcase its new flexible mesh-welding line, as well as expanding its installed base in the Middle East.


“Traditionally in the Middle East, the larger and older dedicated machines that provide this service are being sold, but this crisis has proved that you need to have flexible machines,” Adamis added. “You need to adapt quickly to manufacture different products, which will allow you to reach out and seek different markets and different sectors, and I am convinced we have the best solution for this.”


Some of the key features of the company’s latest PLR model for mesh-welding include user-friendly software, which requires no programming skills, and a customised working width, which offers adaptability to demanding production requirements.

Aside from this product, Eurobend’s portfolio includes continuous multi-layer automatic stirrup benders, automatic straightening and cutting machines, and wire automatic benders, all of which can be used to process coil or straight bar between 2mm and 60mm in size.


“For us, flexibility and service are absolutely crucial,” Adamis remarked. “And by service terms I mean our physical presence in the region; we are not just an address on a brochure.”


Looking forward, the Eurobend executive confessed to being excited about the projects in the pipeline for the coming months. “We’ve recently carried out a lot of work in the UAE, but in terms of installed base, our biggest market is Saudi Arabia,” said Adamis. “Depending on the economic situation, the Middle East is often our most important market, and it’s always in the top three regions for us worldwide.”

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