BIG 5: Masa celebrates Middle East milestone

Masa Group hands over its 200th plant in the Middle East

Masa has been exhibiting at The Big 5 since the show first began
Masa has been exhibiting at The Big 5 since the show first began

Construction machinery manufacturer, Masa Group is celebrating the sale of its 200th plant in the Middle East.

“Our product range includes concrete block-making machines, aerated concrete machines and plants, and limestone plants. Around the world we have supplied more than 1,000 block making machines and hundreds of aerated concrete and limestone plants. In this region, we have just sold machine number 200, which is a real achievement,” said CEO and chairman of the board, Masa Group, Dirk Bunthoff.

‘Plant No. 200’ is being showcased on the company’s stand, H131 in Zabeel Hall. It was developed for Pasco, an Al Ain-based company that specialises in the construction of concrete blocks, concrete pavers and retaining walls.

“One of the things about Pasco is that it is concentrating on creating high-quality products. So you have two companies working together who focus on quality,” Bunthoff continued.

“Pasco has bought a total of nine machines from us. I think that’s important – if a client is interested in buying more than one of your products. That comes down to good client relations, and means not just selling the machines but providing a full service.”

To that effect, Masa Group offers a 24-hour hotline service, and has created a hub in Dubai in order to better service its clients in this region. “We have an office, along with service and erection people, and sales people. We also have stock here. So if there is a malfunction in the plant, we can service our clients immediately with parts, people, and whatever else is needed.”

The Germany-headquartered company has been in business for over 100 years, and is present in the US, Russia, Europe, India, China and Korea. It has been active in Middle East since the early 1970s.

“This is one of the most important parts of the world for us. It is an area with one of the highest growth rates and we have contributed with a fairly large number of plants,” Bunthoff said.

“A year into this crisis and we are still running a successful business. We will end 2009 with the same turnover as 2008. What’s more, Masa Group has doubled its turnover over the last five years – mostly because of contracts in the Middle East,” Bunthoff said. “This is why it is such an important region for us.”

The significance of this region is reflected in Masa Group’s support of The Big 5 since its inception. “It is important to be here because most of our clients are here. I think it’s the best way to create close contact with the client.

“It also gives you a view of your competitors and the international market. As we are a leading company in this field, it is a must for us to be here, and our stand is always a meeting point for all our clients,” Bunthoff concluded.

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