BIG 5: In their own words

Some of the Asia-based exhibitors give their thoughts on the Big 5


Some of the Big 5’s Asia-based exhibitors give their thoughts on the show...

Kenny Song, sales representative doors and window hardware Kin Long [8A364]

We’re hoping to make a few more friends in construction circles and also to put our brand out there and demonstrate our quality to visitors.

We provided curtain wall expertise on the Burj Dubai, as well as the Beijing National Stadium [The Bird’s Nest].

Although we’re very big in China, we’re still fairly small in the Gulf but we’re confident we can change that with our product and service.

Hyeon Jeong Kim, Bethel Engineering [7G312]

This is actually our second year at the Big 5 show and we’re looking to build relationships with potential agents here in Dubai.

We work with a lot of companies back in Korea and want to expand that network.

The crowds here are actually a lot better than we expected, given the economic climate, but we also think that more and more visitors will come through the doors throughout the rest of the week.

Robert Yang, commercial manager Yaret [AM27]

We’re definitely here to find some direct customers, as we’re sure that the Middle East represents a growing market for our aluminium products and services.

We’re looking for a whole range of customers, from specifiers and contractors to developers.

Jiang Shuhui, general sales manager Dezhou Zhenhua Decoration Glass Co [AM47]

We saw this as an opportunity to come over and see some of our customers – we already have a steady customer base in the Middle East.

As a result of the slowdown in construction, we’ve noticed that there are a lot more wholesalers and retailers at the show this year, while some of the bigger manufacturers have perhaps chosen not to spend on exhibitions.

The Middle East is a more difficult market than it was and, in some cases, clients are looking for cheaper, low quality alternatives.

Our product has a good reputation throughout the region as it is high quality, provides excellent sound insulation and comes in a variety of designs. Our tiles aren’t only decorative but can be used to create fully functioning walls too.

Irene Lin, business manager Zhangzhou Hongfaheng Carpentry Co [T131A]

We’d love to meet with clients here – whether that be wholesalers, retailers, developers or construction companies.

However, we’ve actually just launched some new door products and the show is an excellent opportunity to test those products, see if they can be improved or whether they’ll be embraced.

So far, the response has been very good and the turnout has actually been better than we expected.

Chris Sang-Min Yoon, overseas sales and marketing Codes Co [ZX24]

We’re just starting to develop our products and enter into this market. It’s still early days for us in the Middle East, but we think there’s going to be a really positive response.

We manufacture creative LED lighting solutions, from spot lights and desk lamps to security lights and street lamps.

They provide a better quality and coverage of light but they also save up to 80% of energy compared to traditional incandescent lighting, so they’re very environmentally friendly and help to reduce developments’ carbon footprints.

We’re really confident of expansion here because all over the world governments are setting up laws and regulations relating to sustainable and environmentally-beneficial building; as it becomes mandatory, we’ll provide solutions.


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