Hot start for solar heaters

Best show opening to date for Greek water heating firm

Yanni Vassalos says technology adoption is a critical issue for the region.
Yanni Vassalos says technology adoption is a critical issue for the region.

Exceptional footfall and fantastic region-wide interest has delivered a great start to Big 5 for Greek solar water heating technology firm Megasun, but manager says technology adoption is a critical issue for the region.

The UAE will have to embrace solar water heating technologies in order to meet their Kyoto Treaty commitments, according to Yanni Vassalos, export sales manager of Megasun Solar Energy Systems.

“The UAE has led the way for much of the region in terms of its commitment to the Kyoto and Johannesburg environmental treaties, but is not yet embracing the simple solutions that will make that possible,” explained Vassalos.

The company, exhibiting at its second Big 5 event is here to promote its solar water heating panel and tank systems, and has been encouraged by activity so far.

“Personally I’ve never had so much interest and made so many contacts in the first two days of a trade show. My challenge now is to convert a lot of that footfall into some concrete business,” Vassalos said.

Megasun is looking for a network of distributors to take its product to the wider Middle East, having already made significant inroads onto the Dubai and Abu Dhabi markets. “What I really want from Big 5 is to find a distributor who can sell directly into Saudi Arabia, Qatar and Bahrain. This year we have already sold three full shipping containers to Iraq and more to Syria, but we want a network in the Middle East which can transform occasional sales into a reliable business stream.”

According to Vassalos the products on display are capable of heating 300 litres of water to 75 degrees Celsius in just a couple of hours, even on cloudy mornings in this region. “The systems we have on display are suitable for single residential units right up to industrial sized plant facilities, and obviously in the Middle East the application of this technology could result in real utility bill savings.”

The company is hoping to turn the 2% of business the Middle East currently represents into 10% within the next two years. “Last time we were at Big 5 was in 1995. We then shifted our sales focus to Europe, then the Caribbean and most recently Africa. This is our second big push at the Middle East, and I’m confident Big 5 will deliver what we are after this time.”

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