Knauf leads training mission
Drywall company is training clients to ensure high standards
Knauf Drywall Systems has begun a training policy with its clients, in an attempt to raise standards in the Middle East.
“We have a really good product and that is why in 2009 we started with training. The skill of installers here is very basic so what we wanted to do is by introducing training in the region, we wanted to make the end product better. We have to educate people to make sure of this,” said Kerim Caglar, marketing manager, Knauf Drywall Systems.
He added that the company is also looking to expand in the Middle East region, despite the fact the company recently opened a new office in Qatar. “We just started operations and hired some people in Qatar so our office in Qatar is started up. We have a strong sales network across the GCC. As these markets grow in our area, we will open up offices. That is the idea,” explained Caglar.
Knauf recently opened a new production plant in Ras Al Khaimah for local production. The factory will be opened in three phases, with metal profile production already underway. The next phase will involve gypsum board production and the last stage will be joint compound production.
Knauff also has an office in the UAE which controls its Middle East based business. The firm revealed it has enjoyed growth this year, in spite of the economic downturn which has affected many other firms in the construction industry.
“Business is good, we have grown significantly compared to last year despite the recession, we are much bigger than last year. We have been hiring staff and we are actually in a better position,” stated Caglar
Caglar was confident on the reasons why his company has had good fortunes during these troubled economic times. “We have commitment to our dealers, training has helped us and we focus on systems rather than on individual products,” he revealed.
“Knauf is a company which makes more than 6 billion euros per year and the Middle East is a strong area. We do not have a percentage of how much of this is made in the Middle East but with 6 million euros you can imagine how strong the figure is,” revealed Caglar.
Kanuf is headquartered in Germany and includes other companies such as Heradesign, which manufactures acoustic wood panels. The firm also has a paint finishing company in the Middle East.