Joubert expands into the Middle East

Firm opens office in RAK free zone

Joubert general manager Michael Geoffroy
Joubert general manager Michael Geoffroy

All the news from The Big 5

French plywood specialist Joubert is setting up a new branch in Ras Al Khamiah as part of its first steps into the Middle East, it has been revealed.

Joubert received its trade license on Sunday from Ras Al Khaimah Free Trade Zone (RAK FTZ) after months of visiting the Gulf.

“For us it is a new market and a new opportunity,” said Joubert general manager Michael Geoffroy.

“We have been coming to Dubai every month this year and we have also visited Qatar and Bahrain. Although Dubai has been hit by the downturn, projects are still on-going here and we see a gap in the market for our product.”

Free zones allow businesses to hold 100% ownership of their company, which is one of the reasons Joubert decided to move into RAK FTZ.

“We have a product that is of very high quality and is not sold in the UAE so we need to do the marketing ourselves. That’s why we decided to set up in a free zone so we have full ownership and it seemed like the right option for us at the time.”

Geoffroy added that new proposed UAE ownership laws, which could allow foreign investors to establish themselves outside a free zone with 100% ownership, may affect future business decisions.

“We will see how things go. The new law may give us more freedom.”

Most popular


CW Oman Awards 2020: Meet the winners
A round of the thirteen winning names at the Construction Week Oman Awards 2020 that


Leaders UAE 2020: Building a sustainable, 'resilient' infra
AESG’s Phillipa Grant, Burohappold’s Farah Naz, and Samana's Imran Farooq on a sustainable built environment
CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this

Latest Issue

Construction Week - Issue 767
Sep 01, 2020