Opportunity knocks for Oz door firm
ME soon to be biggest export market for automated entry specialists
Australia’s leading automated door company, ADIS, is expecting the Middle East to become its largest export market within a couple of years, according to Sherene Saw, business development manger.
“Around 35% of our business is currently export work, with the largest geographical slice of that being Asia-Pacific, but the way demand is growing the region, and the types of new construction going on it is simply a matter of time before the Gulf overtakes that in revenue and volume,” explained Saw.
The company has built its name providing automatic entry systems and doors to banks, shopping malls and hotels, as well as conventional commercial office space.
“No matter what anyone says about the economic situation, the opportunity that the Middle East represents is still massive. Dubai, Qatar and Abu Dhabi are still real hotspots for us right now, and we are just getting going in Iran,” added Saw.
The company is exhibiting at its fifth Big 5 event and is interested in finding direct sales leads as well as interacting with its regular client base. “We’re really here to display our new products and meet with established clients and friends in the region – any new business that comes directly from the show is simply a bonus,” he said.
ADIS is on the cusp of striking out of its comfort zone of commercial spaces with its products, and is pioneering automated doors for residential units such as villas, apartments and throughout the home in general.
“We have begun quite softly in Australia with a series of shopping channel television adverts, but I think this concept could really take off in the Middle East too,” said Saw.