Belden targets ME with established connection

Designer and manufacturer of signal transmission solutions, Belden, has announced that it is gearing up to capitalise on the increasing demand for connectivity products in the Middle East.

Designer and manufacturer of signal transmission solutions, Belden, has announced that it is gearing up to capitalise on the increasing demand for connectivity products in the Middle East.

D Larrie Rose, president of European Operations, Belden, who is responsible for the company's Europe, Middle East and Africa (EMEA) markets, met with customers in Dubai last week to share the company's future plans.

Key elements of Belden's strategic plan, launched six months ago, include a full rebranding of the company, the introduction of a master catalogue specifically for the EMEA region, the acquisition of various new businesses, consolidation of manufacturing operations, and an expansion into a broader product range for wireless and connectivity applications.

Rose also pointed out how the demands from industrial, broadcast and security sectors drive the company's growth strategy for the region.

"The unprecedented growth being witnessed by the Middle East region as a whole has also triggered a period of boom for particular sectors such as industrial networking, construction, broadcast and security systems.

"Belden caters for the cabling requirements of diverse sectors and the company is focusing on supplying its cables and connectivity solutions to commercial enterprises requiring security equipment installations - including fire alarms, circuit integrity, access control, CCTV and sound systems - to professional broadcast and entertainment companies and to industrial units for integrating factory operations."

Rose confirmed that the Middle East region features strongly in the Belden growth strategy: "We are actively pursuing a global strategy of investing in emerging markets and it is for this reason that we set out to grow our business here - through the increase of resources as well as more visible participation in trade events such as Cabsat and Gitex.

"We expect that this growth will continue as the Middle East becomes an important region in terms of sales volume, prestige projects and investment in infrastructure," he added.

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