Doka 'path breaking' at Bauma 2010

Doka group executive manager Johann Strunz speaks to Construction Week

Mr. Johann Strunz.
Mr. Johann Strunz.

The once-in-three-years construction trade show, Bauma 2010, starting April 19 will see Doka redefining formwork technology, from its very own pavilion. Doka group executive manager Johann Strunz speaks to Construction Week about the company’s plans at the show.

How important is Bauma for Doka?
Our presence at Bauma is more important for the Doka Group this time than ever before. Due to the tough economic situation throughout the world, construction firms increasingly have to rationalise and economise. This is a great opportunity for Doka.

Because nowadays, the sense and ‘bottom-line’ cost effectiveness of every investment are being scrutinised and weighed up more critically than ever before. Innovative companies like Doka, which exploit every scope for rationalisation, no matter how small, are benefiting from this trend.

What message are you sending out to local construction firms?
Our aim is to ‘bring alive’ the values that Doka stands for. First and foremost, this means reliability and high capability – and filling our customers with enthusiasm for the Doka brand. We work alongside our customers throughout the world, supporting them with the full Doka service and product range wherever they happen to be.

Doka customers profit from new technologies that make it easier for them to form cast-in-place concrete. There is no challenge that we will shun, no matter how great, as we are continually proving on highly demanding projects, such as the Burj Khalifa, where our recent pioneering achievement set a new formwork-engineering world record.

Never before had a climbing formwork been in action for such a long time and worked its way up to such dizzying heights. The standard we set ourselves is to surpass our customers’ expectations day in, day out, and to be path breakers – in
every way!

What sector of construction is Doka targeting with its innovations?
Doka’s roots lie in civil engineering, so it’s not surprising that we are such path breakers in this segment and that we were among the first to note the increased trend towards infrastructure construction.

With innovations like the Forming wagon TU, which runs on the underside of bridges, the Cantilever forming traveller with integrated formwork, the super-strong timber-beam formworks FF100 tec and Top 100 tec, as well as with our own wind-turbine formwork, Doka anticipated the trend triggered by government stimulus packages and developed a whole bundle of dependable and highly efficient formwork solutions.

In the building-construction segment, too, where the trends are currently very different from one geographical region to the next, the construction downturn has further ratcheted up the pressure to perform.

Construction firms are being expected to be more effective and more efficient. Just the demands, then, that innovations of ours like Dokadek, Staxo 40 and Monotec help to solve. They show how with Doka formwork technology, construction companies can rise to today’s heightened demands.

What are your personal expectations of Bauma?
With our new and very distinct expo concept, based on Doka’s ‘theme worlds’, we are going to differentiate ourselves very clearly from our competitors and bring our brand values very much alive at Bauma 2010.

Our explicit and overriding objective is to get and keep ‘top of mind awareness’.

Put very simply, what this means is that after our visitors go home from the fair, the name they will remember as the number one in formwork technology will be ours – Doka. For our many regular customers, we want to prove to them yet again that their decision to work with Doka continues to be the right one. And for all potential new customers, our aim is to give them a clear signal that without Doka, they’re missing out on the very best!

Johann Strunz currently holds the position of group executive manager at Doka. He is also a member of Doka’s executive management committee in marketing and product management for Latin America, Southern Europe, Middle and the Far East.

He is based in Amstetten, Austria. He has been with Doka since February 1995.

Since then, Strunz has held several positions with the company including the post of regional manager for Doka’s office in Amstetten in Austria, Managing member of Doka’s administrative board and later, the Chairman of the administrative board in Milan, Italy. His first position at Doka was that in export sales when he was based in Munich, Germany.

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