Air-con goes bling with Swarovski

LG has launched a 'bling' version of its latest Titan air-con

LG is using Swarovski Crystals to add 'bling' to its new Titan air-con
LG is using Swarovski Crystals to add 'bling' to its new Titan air-con

LG Electronics Air Conditioning Company (LG AC) has launched a ‘bling’ version of its latest Titan unit specifically for the UAE market.

“A ‘premium’ model is available with Swarovski Crystals embedded on the face for a pleasing aesthetic effect to enhance the overall design of the unit,” says marketing officer Michelle Sequeira.

This was in response to customer demand after the company embarked on an extensive market survey in 2008 as part of the R&D initiative underpinning the new Titan range.

“We have even had requests for henna patterns on the units,” says Sequeira. “Customers clearly want to add a little glamour to the traditional plain white air-con unit.”

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