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12: Saudi Ceramic Company

Saudi Ceramic Company has made the tile business pay dividends

Tiles are big business in a region where fixed interior carpets are not the norm and nearly every bedroom has a bathroom attached. The obvious opportunity this presents was first spotted by the group behind the Saudi Ceramic Company in 1977.

Back then a group of prominent business men in Riyadh sought financial backing to set up a manufacturer and marketer of ceramic wall and floor tiles, vitreous china sanitary wares, ceramic road markers and electric water heaters.

Today the company has a production capacity of 32 million m2 porcelain and ceramic tiles, 1.8 million pieces of sanitary ware, 900,000 electric water heaters and 1.2 million ceramic road markers per annum. In 2008 sales turnover was a solid $228.49 million (SR857 million).

The company claims to have been the first Saudi Arabian tile manufacturer to produce high quality porcelain tiles. Headquartered in Riyadh, the company has five offices spread across Saudi Arabia, as well as one in Dubai.

The factories are located in Riyadh Industrial city and are spread over 450,000m2 areas. The company owns and operates 26 showrooms in the major cities of Saudi Arabia.

A specialized project sales channel takes care of major government and private projects in KSA and provides project owners, architects, interior designers and contractors with special products and services.

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Construction Week - Issue 761
Mar 21, 2020