Berger highlights perils of lead-based paints

Paint manufacturer calls for greater consumer awareness

Mustafa Turra, regional marketing manager for Berger Paints.
Mustafa Turra, regional marketing manager for Berger Paints.

Berger Paints has initiated a GCC-wide campaign to raise awareness of the harmful effects of lead-based paints.

The company is calling for greater consumer awareness and stringent government regulation of lead-based paint products. Both the World Health Organisation (WHO) and US Consumer Product Safety Commission (USPSC) have cited lead-based paints as a major source of lead poisoning, and have pointed out that children are at particular risk when exposed to lead and other heavy metals contained in paints.

In children, lead poisoning has been found to cause irreversible brain damage, while among adults it can cause poor muscle co-ordination, increase hypertension, and damage to cardiovascular, renal, reproductive and gastrointestinal systems.

“While shade, colour and range are usually the determining factors for choosing the right paint, many consumers disregard important elements such as the ingredients that go into the making of the paints,” said Mustafa Turra, regional marketing manager for Berger Paints.

“By launching such a campaign, we wish to create a more knowledgeable customer who demands the safest paints for their homes.”

Berger’s decorative paint range, used in household and commercial applications, does not contain any lead additives or other heavy metals. Additionally, all Berger products come with the manufacturer’s lead-free guarantee.

Turra urged customers to insist on lead-free products, while buying their paints from an authorised dealer. “This initiative is part of our wider commitment as a responsible corporate citizen and to highlight our role towards ensuring complete health and environment safety,” he said.

“While countries across the world are currently looking at introducing legislation to curb the lead contamination in paints, Berger Paints remains firmly committed towards putting the spotlight on lead-free paints and ensuring that customers are aware of the long-term health benefits of such products,” Turra said.

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