Floors give developers power

Competition among Middle East real estate developers to complete signature landmarks is spurring high demand for innovative flooring to help differentiate interiors, according to the Dubai-based Association of Professional Interior Designers (APID).

Competition among Middle East real estate developers to complete signature landmarks is spurring high demand for innovative flooring to help differentiate interiors, according to the Dubai-based Association of Professional Interior Designers (APID).

APID said that regional property developers are increasingly looking for ways of differentiating their product by creating greater interest in flooring, hard surfaces and the materials, colours and finishes that contribute to versatile interior designs. "The concentration of mega projects in the UAE is strong and has placed emphasis firmly on design," said Kenneth Laidler, president, APID.

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