TKI appointed for pastry shop roll out

Two retail outlets and a central production unit already on the cards

Daniel During, managing partner, TKI.
Daniel During, managing partner, TKI.

Thomas Klein International (TKI) has been appointed to conceptualise and design a series of new pastry shops in Abu Dhabi.

The shops will operate under the name of Crème Royale, and will be jointly owned by The Royal Group in Abu Dhabi and a Greek investor, Theodore Zaravinos. TKI will also be responsible for the design of a central production unit which will produce all of the cakes and pastries for the stores.

The first outlet will be located in Souk Al Merkazi. A second shop, which will also feature a seating area for on-site consumption of sweets, pastries and light meals, is due to open a few months later in Paragon Mall.

TKI will work in conjunction with its associated office, PS Studio in Chicago, to create a one-of-a-kind interior concept. “The interiors will be cutting-edge and ultra-modern, and will perfectly showcase the selection of premium luxury products on offer. We are also currently envisaging the possibility of including art installations in every store,” said Daniel During, managing partner, TKI. “We hope to bring a new level of sophistication to Abu Dhabi with this venture,” he added.

The total investment for the first two outlets and the 250m2 central production unit is budgeted at $2.5 million.

“We are delighted to work with TKI as it has a proven record of cutting-edge and unique designs, and consistently produces interiors that are also highly operations-friendly,” said Zaravinos.

“As a group we have a commitment to open several more Crème Royale stores of various sizes across the UAE, and we want to be known as the cake supplier in the region. Our first outlet is due to open in December 2010, and our range of cakes will include tailor-made wedding and birthday cakes, to a ‘prêt a porter’ line of individual cakes of various sizes,” concluded Zaravinos.

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