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TKI to make Khartoum debut

Dubai firm to design landmark project in Sudan

El Seref restaurant will be situated on the riverbed of the Nile.
El Seref restaurant will be situated on the riverbed of the Nile.

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Dubai-based design firm, Thomas Klein International (TKI), has been appointed to develop the food and beverage component of Khartoum’s El Seref project.

Owned and managed by El Seref Tourism and Hospitality, the El Seref project spans 40,000ft². It is due to open early next year and represents a total investment of approximately $8 million.

The site was originally envisaged as a ballroom, explained Daniel During, managing partner of TKI. “The site was originally planned to be the ballroom of a five-star hotel, to be built by El Seref Tourism and Hospitality. However, the local market’s needs shifted during the construction of the site, and the owner decided to re-visit the usage of the building,” he detailed.

“We definitely have a very large area to work with, and our initial task will be to study the location and the market, and to estimate the potential demand of the location. The biggest task now is to devise exciting concepts for such a big space.”

El Seref restaurant will be situated on the riverbed of the Nile, on a historical site in Omdurman, 200m from the confluence of the White and Blue Nile. “This is definitely a very interesting project for us, as Omdurman was the ancient capital of Sudan, and the restaurant will be situated on the exact location of the site where the last battle against the British was fought,” During explained.

“When you visit the site you are still able to see the walls that protected the fighters on the site when the troops were led by Al Mahdi. Due to the location of the project, we are working on a concept that will position El Seref as a destination restaurant for both locals and tourists,” he continued.

This project is an important undertaking, noted Abdel Rahim El Sadig, general manager of El Seref Tourism and Hospitality. “The complexity of the project, the sheer size and uniqueness of the site, and the fact that it will be a first of its kind in the region, and a totally new concept to the Sudanese public, makes this a very special project,” he said.

“This, coupled with the high level of investment of the project, meant that we had to select a highly-capable F&B consultant with a proven track record to manage the project. We therefore decided to partner with TKI, as we felt they fulfil all the pre-requisites in managing our investment successfully,” concluded El Sadig.

 

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